Crypto Altruism Podcast Episode 62 - AdLunam - Democratizing early-stage crypto investing
In Episode 62, we welcome Nadja Bester, Founder of AdLunam, a community-driven crypto investment and startup accelerator platform. AdLunam was founded by experienced blockchain entrepreneurs who have worked with over 200 firms in managerial and consulting roles, ranging from tokenomics to marketing and communications. AdLunam's Engage to Earn investment model democratizes crypto investing, and their Proof of Attention mechanism has been built in response to the challenges of the Web3 Attention Economy. In today’s episode, we discuss the need to democratize early stage crypto projects, how AdLunam is creating a more inclusive and accessible space for retail investors, AdLunam’s unique Engage to Earn Proof of Attention mechanism, and advice for those looking to break into the world of web3.
Our guest today, Nadja Bester, has over 16 years of marketing & communications expertise as an Agency Director, and a Digital Marketing Executive for a multi-billion-dollar pharma company. She has been a crypto journalist for publications such as Bitcoin.com and Investing.com, a blockchain industry speaker, advisor, and consultant, and a female founder in the crypto industry. Nadja has been profiled on a number of publications including Benzinga and Hackernoon.
Three Key Takeaways
Traditionally, early-stage investing has been reserved to high net-worth individuals. There is a need to create a system that is accessible to everyone, regardless of their financial standing.
AdLunam rewards users on their platform for their engagement through their Engage to Earn Proof of Attention mechanism. Think the “Reddit of IDO launchpads” – where users who conduct research and engage around a project are rewarded with “points” which enable them to receive allocation in a project.
We have an opportunity to learn from the inequities of the traditional financial system and build a more fair and inclusive system through crypto. However, it’s important to not fall into the same errors of the traditional financial system.
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Episode Time Stamps
01:55 - What was your “Ah hah” moment that got you interested in cryptocurrency and web3?
06:30 - Tell me about AdLunam and how it all got started.
12:05 - Something that differentiates AdLunam, is your Proof of Attention model, tell me more about this.
21:20 - A big part of your mission is to democratize crypto investing – tell me how AdLunam helps accomplish this?
28:35 - I understand that you have extensive experience in web3, and have been published on bitcoin.com, investing.com, and many other platforms. What advice do you have for newcomers looking to succeed in web3?
35:50 - What is the long-term vision for AdLunam?
40:40 - What’s the best way for listeners to learn more about AdLunam?
41:35 - To wrap things up, if you could name one thing that excites you most about the social impact potential of web3, what would it be and why?
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DISCLAIMER
While we may discuss specific projects or cryptocurrencies in this podcast, please don’t take any of this as investment advice, and please make sure to do your own research on any potential investment opportunities. Full disclaimer available HERE.
