Crypto Altruism Podcast Episode 55 - Bridging the gap to web3 for non-profits, ft. Rebecca Binny from RayCo Media
In Episode 55, we welcome Rebecca Binny, Director of Marketing and Public Relations for RayCo Media, a full-service communications agency with Web3.0 strategies & mixed reality solutions. We discuss the benefits non-profits can gain from engaging in web3, how they can capitalize on the utility of NFTs, how RayCo has partnered with a leading non-profit to use web3 tools to support survivors of domestic violence, and much more.
About RayCo and Rebecca
Rebecca Binny is Director of Marketing and Public Relations for RayCo Media, where she spearheads diverse, forward-thinking communication initiatives as incorporating Web3 technology and integrated marketing and PR strategies for nonprofit organizations and new ventures. She advises on mixed-reality solutions and is instrumental in pivoting brands with technology. Rebecca's trailblazing work has led nonprofits to raise funds through cryptocurrency, NFTs, and Web3 platforms to provide financial aid for domestic violence survivors. As seen on Yahoo Finance, GoBankingRates, and MoneyMade.io, she brings close to 20 years of experience in mass communications and is a recipient of the Business Elite Award's 40 Under 40 for 2022.
Five Key Takeaways
There are so many ways non-profits can engage with web3 beyond just accepting cryptocurrency donations.
Non-profits can make use of mixed-reality solutions to provide their services in a new and accessible way to those they are serving.
NFTs are more than just an image file. There is a lot of utility that non-profits can make use of to engage audiences and raise funds.
Non-profits and social impact collectives are beginning to capitalize on decentralized governance models, such as DAOs, to govern their organizations.
Crypto is where the money is. Cryptocurrency presents exciting new opportunities for organizations to raise funds and reach new audiences.
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Episode Time Stamps
01:40 - What was your “Ah hah” moment that got you interested in cryptocurrency and web3?
03:10 - Tell me about yourself, and how you wound up working in web3?
04:55 - How can crypto and web3 tech help “traditional” non-profits and business deliver their services?
06:30 - What are the most compelling use cases for non-profits looking to enter the world of web3?
09:05 - Let’s talk NFTs. I understand that you have spearheaded a campaign to help a domestic violence non-profit raise funds via NFTs. Tell me more about this.
12:00 – What excites you most about NFTs from a social impact lens?
14:45 - What are the most important things a non-profit should know when engaging in the crypto space?
18:50 - Why should non-profits consider accepting crypto donations? What are the benefits?
20:25 – What advice would you have for non-profits looking to “break through the noise” and promote themselves in web3?
22:30 – What type of support does RayCo media offer?
24:25 - What’s the best way for listeners to learn more about RayCo and your work?
25:20 - To wrap things up, if you could name one thing that excites you most about the social impact potential of web3, what would it be and why?
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DISCLAIMER
While we may discuss specific projects or cryptocurrencies in this podcast, please don’t take any of this as investment advice, and please make sure to do your own research on any potential investment opportunities. Full disclaimer available HERE.
